Is “Spillover” Exposure of Youth to Alcohol Advertising an Inevitable Consequence?
This working paper analyzes whether exposure of underage youth is an inevitable consequence of placing ads in media where young adults will see them. View the working paper Measurement Issues in Underage Youth Exposure to Advertising on Television This working paper describes the methodology used by CAMY for monitoring youth exposure to alcohol advertising on television and suggests best practices for future use of advertising research metrics and tools.
