Is Specialty Or Gourmet Coffee Just Clever Marketing?
…then why will they have an official body like the Specialty Coffee Association of America?? It is understandable that most of the people will be concerned whether they are getting their money’s worth when they buy expensive looking packages boldly labeled “Gourmet Coffee”. However you should know that specialty or gourmet coffee is merely a label for high grade premium roasted coffee which is made out of Arabica and not the regular Robusta beans. Granted that some companies will try to sell away their stale Robusta grounded coffee in expensive looking packaging as Gourmet coffee, however this is not always the case and also this is where the company’s reputation and how long they have been into business for comes in. With a little research you can easily find out whether your (potential) source of gourmet coffee is authentic or not. For instance does the company website provide important information like the kind of bean they use, whether they are selling grounded or whole beans and
