Is social norms marketing an effective strategy?
Research on social norms marketing is considered to be preliminary because most studies to date have not used rigorous research methods. However, many college campuses and, more recently, a few high schools, have reported significant decreases in alcohol use and related consequences after adopting a social norms marketing campaign. For more information on social norms marketing, including links to other campaigns and reviews of the research literature, go to Social Norms Links.
