Is social media an effective way to reach small business owners in light of recent survey?
Yes, social media can be a nice option to take as all social networking sites are connecting people from all over the world. To generate business leads and get growth you can also go for direct mail campaign. It is also a very effective, easy, simple and powerful way to get a growth in business
According to a Citibank/GfK Roper survey, few small business owners and managers are joining the consumer trend towards increasingly using social networking websites and services. According to the survey of 500 small business executives across the United States, 76 percent have not found social networking sites such as Facebook, Twitter and LinkedIn to be helpful in generating business leads or for expanding their business during the last year, while 86 percent say they have not used social networking sites to get business advice or information. The survey found that 61 percent of responding small business owners seeking business advice or information rely on search engine sites such as Google and Yahoo!
