Is Social Media a Management Breakthrough or Fad?
BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn. The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series (See Part 1 here, See Part 2 here) will examine these ideas alongside social media to see if we are witnessing a world-changing idea, or just another management fad. First, here is the recap from BusinessWeek: Some of the most powerful and lasting management methods were launched during tough times, when companies needed new ways to manage costs and grow. Here is a look back at some of the biggest ideas over the past 100 years.
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