is so gay’ ad controversy – Brit execs say state officials are lying?
Yeah… it pretty much sounds as though British advertising execs Ian Johnson (Out Now Consulting) and Andrew Roberts (Amro Worldwide), who’ve spoken extensively with Q-Notes, are calling South Carolina government officials liars. According to Q-Notes, Johnson and Roberts say that South Carolina Department of Parks, Recreation and Tourism (SCPRT) officials made “knowingly incorrect statements” regarding the ad campaign’s approval. For days, officials — mostly through spokesperson Marion Edmonds — have said a “low-level employee” approved the ads without permission. However, Edmonds admitted to Q-Notes that no written policy regarding a prohibition on niche marketing of this type existed prior to this controversy. Further, it was only until the anti-gay flare up of S.C. Gov. Mark Sanford that all ad campaigns will now have to be approved by SCPRT department head Chad Prosser. And, going further, a marketing plan in which the “So Gay” campaign would perfectly fit was found by South Carolin
