Is sending unsolicited e-mails to management legal in the U.S.?
It depends on what your attorney says. At The Value Forward Network, we publish newsletters distributed worldwide and last year we mailed in excess of 15 million e-mails to our opt-in mailing lists. Our intellectual property law firm says that under the CAN-SPAM Act of 2003.(http://www.spamlaws.com/federal/summ108.shtml#s877) you should NOT send unsolicited e-mail even if it is a business-to-business e-mail about legitimate opportunities. Like the U.S. Junk Fax Act (http://www.keytlaw.com/faxes/junkfaxlaw.htm ) if you do, you can be exposed to potential legal actions against you and your company. What kind of e-mail should you send to management? If you send e-mails to management both solicited and unsolicited, there are guidelines you should consider when sending your e-mail. 8 Guidelines to Increase Your Cold Call E-Mail Success 1. Never send an attachment with your e-mail. Prospects who don’t know you are not going to open a file and risk a virus. 2. If you are sending an e-mail, se