Is Seiko Watch India planning to launch new technological watches in India, in sync with the global market?
We plan to bring in springdrive technological watches to drive the mechanical watch categories in India either by this financial year-end or next financial year. In Japan, the demand for springdrive technological watches has taken off well. Besides, we also plan to bring in Seiko branded timepieces and clocks in India soon. Q: What are the major challenges Seiko faces in the Indian retail market? A: Seiko watches are 100% imported and are a niche premium brand. The retail prices range between Rs 5,000 and Rs 60,000 and the positioning and target audience are premium customers. Hence, one of the major challenges is to convince retailers about the new technology so that they are able to pass on the technology knowledge benefit to customers and ensure sales conversion. This is how the brand will sell for itself. As for setting up a manufacturing facility, we are not planning to set up a facility now. Q: Tell us about the emerging trends in premium watches in India vis-a-vis the global mar
