Is Search Engine Optimization Internet Marketing?
Is search engine optimization the same as online internet marketing? This is a difficult question to answer, especially in a forum like EzineArticles. It’s no secret that EzineArticles is a haven for SEO companies looking to create backlinks to their websites. In a forum such as this, for me to suggest that search engine optimization is not online internet marketing is sure madness. But it isn’t. Search engine optimization is marketing tool belongs that in the online marketer’s arsenal, nothing more. I believe that search engine optimization (SEO) has its place in the marketing mix. However, it would be folly to assume that SEO is so encompassing that it forms the entirety of internet marketing. Positioning your website in search engines is akin to finding a good retail outlet. Having a good location is advantageous, but it simply isn’t enough. SEO is not the cure-all, end-all solution that small businesses should be looking for. SEO ‘solutions’ seems attractive to the small-time entre
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