Is Search Engine Optimization Dead?
By Ken Evoy, CEO SiteSell Copyright © 2007 I Hate To Say, “I Told You So,” But… Ken’s Blog Way back in Oct, 2005, I shared The Tao of CTPM with the LED Digest mailing list, a list that I subscribe to and still enjoy. I elaborated in that post about why I thought Search Engine Optimization (SEO) was doomed. Sure enough, Google has become a whole lot smarter, which means much less manipulatable. All the predictions are happening and will continue to intensify. A trickle of support has grown into a torrent of consensus that SEO is indeed on its last legs. The term “SEO” is being redefined away from “the almighty algorithm” and SEOers are either… ” understanding the sea change that is indeed happening (recent example ” sticking to their SEO guns (their days are numbered) ” pretending that they always knew “content was king” all along (of the prominent ones, only Jill Whalen can truly claim that position, but I have seen several detractors changing their message to “content is king”) ”