Is real-time reporting in the near future for predictive, in-database analytics?
The marriage of data warehousing and analytics even holds the potential to run predictive analytics against large amounts of data in near real time. At Catalina, for example, scoring models are run against historical data and then applied to consumers who meet certain requirements at the time of checkout. Williams envisions a day when the models are run in near real time against data from the consumer’s just completed POS transaction. “That is where we’re going,” Williams said.
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