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Is “rate only” advertising for lease and finance promotions in compliance with current regulations?

April 26, 2017Advertising compliance Finance lease promotions regulations

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Is “rate only” advertising for lease and finance promotions in compliance with current regulations?

1 Answer

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If the ad only states the lease or finance rate being offered and does not refer to payments, terms or cash price of the vehicle(s) then it is considered to be in compliance with current requirements. It is also required that the advertised lease or finance rate is available on the vehicle(s) as promoted.