Is Radio stopping hip hop or rappers not hip to the game?
by Paine, AllHipHop.com One artist of countless rappers wants all that the world can offer a Hip-Hop talent. Miami’s Grand Scheem is not only gunning for global radio waves, but he’s zeroed in on the Top 40 market to start – remarkable aspirations. Furthermore, the Pakistani-born rapper is not offering bling. He’s bringing social and political commentary in his songs that could be deemed off-putting to some radio advertisers. He’s reflective of another era, but his grind is very current. Things were very different between radio and rap in 1985, when LL Cool J released his aptly-titled Radio on a fledging Def Jam Records. A new artist, a new label and everything fell into place – creating a Hip-Hop icon who hasn’t left radio since. New artists and new labels today aren’t embraced as warmly by the radio. There are more rappers, more programmers, and less airspace. Rappers blame corporate radio’s tight structure and high standards. Programmers and DJs accuse rappers of poor music and even
