Is Qualcomms Mirasol the Future of Low-Power Displays?
It’s not that Qualcomm is trying to keep its Mirasol display technology under wraps—the tech is now in a handful of products and has won six technology awards—it is just that the product hasn’t yet found its killer app. This unique reflective display tech has not yet been packed into a touchscreen e-reader, a computer tablet or a smartphone. If it makes it to one of these mainstream devices (or a combination thereof), Mirasol could quickly become a household name. At MIT’s 2009 Emerging Technology conference, PM sat down with James Cathey, Qualcomm QMT’s vice president of Mirasol. Here, Cathey explains how the future of the e-reader marks the last major transition from analog to digital, and why he thinks Mirasol technology will beat the 40 or so readers he predicts will come to market in the next 12 months.
