Is Pure a Fair Trade retailer?
Pure believes in the principles of ‘Fair Trade’ and though we work hard on behalf of our customers to avoid unnecessary middlemen, waste and inefficiency, we don’t like to squeeze people. The fact that there is no formal Fair Trade structure in the cashmere trade is for a good reason..there is no need for it. Nomadic herders are a savvy bunch who recognize the price of cashmere is determined by supply and demand, so they control the price of cashmere by holding onto their clip when prices dip and releasing more when prices are high. The herders that produce our sustainable cashmere are selling a premium product that is both the best and sustainable so naturally we pay a premium.
