Is Programming About Responsibility, Credibility and Accountability?
While co-hosting the Cal Tex Drive Time Show in Cambodia our primary listening audience were primarily college and high school students and some young adults. You could say it was the MTV Generation. The difference was the listeners were young people that were learning the English language. What they learned was largely influenced by what they watched on TV, listened to on radio; from their English teachers and who they chose to associate with. At that point I realized how much young Asians were influenced by what they were watching on television and how that adhered to their behavior and their personal lives. What come with programming is responsibility, credibility and accountability. In our opinion this is where many programs and networks fail and their credibility is diminished. It comes down to what they say and the images they display can result in a positive or negative message.. Channel V which is a music television channel from News Corp. that is televised in the Asian region.
