Is Profiling A Form Of Subliminal Advertising?
Earlier this week, when privacy advocates once again took their fight against online profiling to the U.S. Federal Trade Commission (FTC), they brought the specter of subliminal advertising along with them. While it has been reported that privacy advocates asked the commission to label online profiling as an “inherently deceptive” trade practice, they also charged that companies are using this detailed information to develop a new kind of subliminal ad strategy. However, advertisers that use such programs claim that these new charges are groundless and are simply the newest tactic being used to prod the FTC into action against them.
