Is Print Advertising A Dying Art?
I’m in the advertising business. At least that’s what they’re still calling it. Significant blocks of time transpire, however, where nothing resembling advertising passes through my company’s job queue, or past my desk. I checked again just to be sure. Yep, Web site designs, optimized web site re-write, corporate identity package, radio spots (there’s something), video production and streaming, html emails, logo designs, CD package design, article development and submissions, sign graphics, travel brochure, banner ads, SEO work (plenty of it), news releases. I was right – no full-page advertising in queue this week – no string of print ad copywriting assignments, no huddling with the creative team to concept for an upcoming campaign (radio spot concept and copy is complete). Oh, sure we have been frequently required to write some so-called “ad copy” full of key words. I hold hope that someday, search engines will code their bots to rank search results based on “strength of benefit” (SO
