Is prejudice inevitable in dealing with cultural stereotypes?
The paper investigates the psychological aspects of prejudice arguing that culturally learned stereotypes are pre-consciously activated in subjects with both, high and low prejudice levels. Various approaches to stereotypes in psychological literature are reviewed (Devine, Bargh, Macrae, Milne and Bodenhausen, Lepore and Brown, Moscowitz, etc.). The author contends that changes in the perceivers social environment lead to changes in the stereotypes, and that implicit prejudice is not inevitable, but can be reduced by training.
