Is PR photography a feasible career choice for photographers?
Nowadays, I would say it’s an essential career choice, at least in part, for the majority of photographers. Newspapers are cutting back not just on their staff photographer resources but also their freelance budgets, too. For photographers to survive, they need to be open to PR work as well. How can photographers get into this field? A lot of work comes from PR companies rather than the final client, so it’s worth approaching PRs directly to make them aware of your work and build up contacts. The other option is to work with a specialist PR photo agency such as ourselves. How does a photographer get on your books? We’re looking for people that have good editorial experience and a track record for producing good news coverage, but who also have the ability to transfer those skills across to PR. We have a core team of photographers working for us regularly, and a wider regional team who come on board, as and when the opportunities arise. In both cases, we only tend to work with new peopl
