Is Plus Size Clothing Niche For Obese Prospering?
Recent figures of the US Centers for Disease Control and Prevention, in its report two thirds of American women are either obese or overweight. Public health officials and doctors have advised Americans to slim down for health reasons while the fashion industry is ready to take them as they are. Both clothing mass markets and expensive clothing designers have realized that the fattening of American women populace is a big business opportunity to cater with. The standard clothing where most stores and clothing designers have focused into in recent years, now it has come down to fewer and fewer customers due to the bulging waistline of the American population. It was noted that it is not always easy for retailers venturing into the world of obese shoppers. Some bigger women do not like to try on clothes in the same fitting rooms as smaller women. Although Americans have grown steadily heavier in this last decade, plus size clothing, still makes up at 17 percent of the women’s apparel mar
