Is platinum a good value?
Yes! Platinum is an excellent value because of its inherent qualities: its purity, its strength, its durability and its rarity. When you purchase platinum jewelry, you are buying jewelry that is almost 100% pure. In the U.S., platinum jewelry is generally 90% or 95% pure platinum, with 5% or 10% alloy of a platinum group metal. By comparison, 18 karat gold is 75% pure gold and 14 karat gold is 58%.
