Is Perception Reality When it Comes to Credit Card Processing?
I got a fortune cookie last week with the message: “Feelings are not always facts.” I guess the thought behind that message is what we feel does not have to be grounded in reality. The same can be said of perception. What we perceive does not have to be grounded in reality; in fact frequently what we perceive is as far from reality as the earth to the moon. Which does not make our perception invalid. However, in the world of online retailing perception is reality. I have had friends recommend an online business that I did not feel lived up to the hype. But they perceived them to be good and they shop them on a regular basis. My experience is different so I don’t. I bring all this up because there is a lot of research out there that indicates when people come to an e-business site for the first time and don’t see credit card processing online capabilities their internal red flag goes up. They have gotten so used to paying by credit card when they are doing their shopping in the virtual
