Is Paris Hilton Asset Or Liability For Online Diamond Retailer?
Online diamond retailer Abazias.com recently introduced millionaire Paris Hilton’s designer watch brand on their e-commerce site and indicated: “Paris Hilton has made a name for herself on the fashion scene with her newly launched watch collections that tie together her exceptional sense of fashion with classic and wearable pieces. Available only at exclusive retailers, Abazias Diamonds is proud to carry exclusive pieces from Paris Hilton’s newest watch collection.” Paris Hilton with Oscar Rodriguez, CEO of Abazias.com The “Paris Hilton Watch” Typically, a company selling a luxury product will associate themselves with a high profile, celebrity “ambassador,” to help promote a stable, consistent, refined, upscale, classy, etc. brand image… For obvious and well known/well documented reasons, Paris Hilton’s name doesn’t exactly conjure up any of the aforementioned attributes and characteristics…… In my linked article above, brand expert Ramesh Thomas, mentions the following guidelin
