Is Overture/GoTo a search engine?
Overture (formerly GoTo) is a pay-per-click search engine. You can bid on a specific key phrase so that your link achieves good ranking. Every time someone clicks on your listing you pay for the click. U-C WEBS can assist you with research for an appropriate, available key phrase to bid on, bid management, and the crafting of an appealing description to maximize click-throughs. Some other pay-per-click search engines programs are Google Adworks*, FindWhat, Kanoodle and Sprinks. Back to top • What’s the difference between pay-for-placement (PFP) and pay-for-inclusion (PFI)? With pay-for-placement (PFP), or pay-per-click (PPC), you pay a specific amount (a bid) for a specific position with a specific search engine or directory. These are sometimes shown as “sponsored links”, and you can find them offered by Overture, Google Adworks* etc. With pay-for-inclusion (PFI) you pay a yearly fee to be included in a database. Sometimes, like in Yahoo!’s case, this only guarantees a review; it does
