Is original IP in mobile gaming out, with the flood of Licenses and hollywood-based games?
I think original IPs in gaming have always been difficult to sell. In mobile gaming this is even more so. This is due to many reasons and I believe the major one is the way games are sold. Operators decks as they are now do not give enough information about a game to make it interesting for the consumer. All they see most of the time si just the title, so if it has an IP in it is easier to sell. What’s more there is no word of mouth or enough press on mobile games, so it is hard to make an original IP known. Also the fact that games do not come out worldwide at the same time and that they do not make much money at the end stops a publisher from advertising and martegin it well, so again a new IP remains unknown. I think that due to the fact that mobile gaming has not grown much lately the IPs will be even more important.
