Is Oprahs brand defined enough to translate to a niche cable channel?
I think the answer there is yes. There is a very specific psychograph that defines Oprah’s brand, and that Oprah’s brand services. Bravo is clearly geared to the highest echelon on the edges of the coasts; a very narrow brand. When you look at Lifetime, that’s a network that appeals to older women, based on older ideals. Oprah’s brand is way more populace. She speaks to women in the interior of the country as well as on the coasts. And Oprah’s appeal is one that is psychographically highly defined. I know you’re looking for a CEO for the 3D channel. So, what’s going on there? No announcement yet. But it’s a big deal. The Human Planet is Discovery’s next big-event program, set to bow in about a year and a half. Is that being shot in 2D and 3D? No, that was shot in 2D. We will see what and where we can upgrade from there. Has the success of Planet Earth and Life inspired more major-event programming? You have to do these shows. You have to provide value to cable operators, events for the
