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Is online social networking a job skill? Is it something youd actually list on a resume?

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Is online social networking a job skill? Is it something youd actually list on a resume?

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For context: I’m a freelance writer (and former magazine editor). I’ve been working on building my own online community (http://editorunleashed.com) and spending lots of time on Twitter, etc. to get traffic. I’m just wondering if this is a skill that is valued in the job market. Thanks for all of the thoughtful answers.

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