Is Online Shopping Revolutionising Health and Beauty Retailing?
The multitude of products that make up health and beauty retailing represent a huge industry. This traditional sector has used retailing techniques that in many areas are starting to become obsolete, the high street store, in the view of some industry watchers, is now vying for sales with the recent rise in online retailing. This article will ask if health and beauty retailing will be changed by the increase in online business. The internet has changed the manner in which many industries are operating, from automotive manufacturers finding sales from customers they have never met, to traditional postal services readjusting to the impact that email has made on the volume of letters posted each day. The Health and Beauty industry has not been immune from these changes, the increase in online retailing is changing the nature of the way they do business. One previous major health and beauty retiling outlet was the department store, this huge venue was perfect for selling cosmetics in a glo