Is Online Marketing a dealership’s response to consumer action or a dealership directing consumer action?
Everyone knows the economic downturn has caused dealerships to examine their expenses with a scalpel. Dealerships are literally in a fight for survival based upon their expenses because most incomes are drastically shrinking. We know there are successful dealerships weathering through the storm because of their innovation and adapting to the challenging economic environment. But how are these businesses succeeding? What is driving their success? A recent interview occurred between two very successful marketers, Seth Godin and Josh Spears. Josh interviewed Seth about Seth’s longstanding success in online marketing. The interview was brief, but included many nuggets of marketing wisdom. The highlight of the interview (for me) was this: Josh Spears: The fact that you always have something new to say about marketing must rely on the fact that today’s marketing approaches must constantly be updated. What do you think have been some of the most significant updates of 2008? Seth Godin: Clearl
Related Questions
- What are the pitfalls of one-to-one/relationship marketing? Given the constant intrusion in their lives, is there a possibility of consumer backlash in the long term?
- Is Online Marketing a dealership’s response to consumer action or a dealership directing consumer action?
- How long is it going to take to get Web Response Grabber Business once I order it online?
