Is online, distance-learning, the future for such an applied and outdoor science/art such as Tourism?
Brian Mullis: I think distance-learning is one approach to help build capacity. The challenge is to lower the financial barriers to entry and make it as accessible as possible. Ideally, the model should be set up as a ‘low margin, high volume’ model. But, currently there’s not enough demand to support a model of this nature. As a result, most distance learning programs in the tourism arena are prohibitively expensive for small entrepreneurs. There’s also the issue of availability of and accessibility to internet connections and computers, as well as a need to provide more introductory information on customer service, administration, bookkeeping and the like. For these reasons, STI is focused on taking a “train the trainer” approach whenever possible. This is much more suitable for small to medium enterprises in developing countries because the approach is hands-on and more personalized in that courses are designed to meet the needs of specific audiences. ECOCLUB.com: Should Sustainable
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