Is offsetting just a way of making people feel better about their carbon footprint, rather than a way of doing something about it?
Absolutely not. We encourage people to do what they can to cut their emissions as deeply as possible through reducing and then offsetting the remainder. This means lifestyle changes. But it also means putting a price on carbon. If no one takes the trouble of calculating their CO2 emissions, no one will have any idea either how to diminish them, or what it will cost to do so. Once we all start pricing the environment into our purchases, we’ll have taken the first step towards decisive change. Also, offsetting leads to tangible benefits: robust forests, renewable energy projects, efficiency measures that go beyond “business as usual.
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