Is niche marketing effective?
You can sell just about anything if you put the effort into it but there are benefits to niche marketing, finding that one thing that people are looking for and hasn’t been overrun by others who might be targeting the same niche. In that case you just have to do a better job than your competition in making your site visible and getting back links to your website. No matter what you do you are going to have to work for it to get your piece of the pie.