Is NHS Baby LifeCheck part of the ‘Start 4 Life’ campaign?
No. NHS Baby LifeCheck is an online service which allows people to assess their baby’s lifestyle and set personal goals to improve their health and wellbeing outcomes. Start4Life focuses primarily on healthy eating and physical activity with a set of core messages, targeting families with babies ages 0 to 12 months old. Healthy eating and physical activity are only small parts of NHS Baby LifeCheck.