Is newsstand distribution a good way to increase our magazine publishing circulation?
Newsstand distribution is very expensive and you should never consider it without a good business rationale. For example, if your advertising revenues would increase significantly because of the extra copies you sell in retail stores, or if you can generate large numbers of new subscriptions through retail distribution, then you should definitely give it a try. But make sure you have a solid business reason for trying it, and quit if the results don’t measure up. Major League Competition – Take a hard look at the magazines in your local Tower Records or bookstore. Notice that most magazines with newsstand distribution are fat (at least 100 pages per issue), glossy, professionally designed, and consumer friendly. Be prepared to match these standards if you want to play ball in this league. Getting Distributed is Easy – If your publication meets the standards we just described, then the distributors will want to talk to you: they are constantly looking for more magazines to carry. They w
