Is newspaper advertising a waste of money? What is the most effective form of advertising?
I am a Real Estate agent in Las Vegas with an extensive sales background that stems from the car business. Newspaper advertising is a dual edge sword. Waste of money ? Yes, especially your own. Unless you own a big outfit and can afford to name brand your company everyday and every week at a tune of over $50k a month at least. Car dealers do it constantly with very catchy schemes. My advice: go very small, go classified. People get bombarded with the obvious but they will go out of the way to read the small ones. Give people hope for gain in the ad, a reason to call you. You ll get same or better results as big ad for a lot less, But use your verbage wisely! Use words like “Free as in free service” or my favorite “foreclosure” or “pre foreclosure”. Will anyone ask to prove that it is? No they wont . If they do you pull the “confidential card” on them. Bottom line people will think they are getting a good deal , which is a state of mind! The best form advertising? “People”! as in referr
