Is New Zealand actively working to bring back the people it loses to the O.E.?
I did not see any evidence of a coordinated program by the government to reach out to Kiwi ex-pats. Individual employers are recruiting in the U.K., Ireland, Australia and Canada, and they get some Kiwis showing up interested in going home. Q. What did the trip uncover in terms of branding and recruitment? In the course of researching New Zealand for my presentations there, I came across a survey of nations as brands. As it happens, New Zealand ranked 10th in the world (the U.S. is 11th, down from 4th). Prime Minister Tony Blair of the U.K. has talked in the past of re-branding Britain to give it a more modern, dynamic reputation to counteract its image as an 18th century theme park for tourists. The fact is, everyone has a brand–people, companies and countries. “Brand” is a synonym for “relationship”. Your brand is the relationship you have with your universe-immediate friends and family, co-workers, neighbors, fellow citizens. When we speak of an “employer brand”, we mean the relati
