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Is New PETA Campaign Featuring Overweight Woman Sexist?

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Is New PETA Campaign Featuring Overweight Woman Sexist?

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The animal rights group PETA has launched a new billboard campaign in Jacksonville, Florida that is raising the ire of some people who think it is sexist. The billboard features an overweight woman, with the tag line “Save The Whales-Lose The Blubber: Go Vegetarian.” PETA says the point of the billboard is to get people to stop eating meat, and as an added bonus, vegetarians weigh less than meat eaters. PETA’s press release reads: A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight — and who want to have enough energy to chase a beach ball — that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. The ad shows a woman whose “blubber” is spilling over the sides of her swimsuit bottom… Anyone wishing to achieve a hot “beach bod” is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters… “Trying to hide y

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