Is Negative Political Advertising informative?
The figures presented in Table 1, indicate that only 15 percent of the total respondents evaluated negative political advertising as informative, while 80.0 percent disagreed or strongly disagreed that negative political advertising is informative, and 05% percent said that they were neutral. Thus, it can be inferred that the overwhelming response to informative aspect of negative political advertising was negative. It shows that the hypothesis that Negative Political Advertising is informative was not supported by the respondents. Table 1 Frequency Percent Strongly Agree 45 15.0% Strongly Disagree 240 80.0% Neutral 15 5.0% Total 300 100% Is Negative Advertising truthful and believable? As can be seen from Table 2, almost eighty five percent of the total respondents evaluated negative political advertising as unbelievable, while only 5.0 percent agreed that such advertising is believable. Fifty five percent of the respondents were neutral, and the overall mean score was 3.48. Thus, the
