Is MySpace changing the way independent films are marketed?
Even before it was purchased by Rupert Murdoch for $580 million last July, MySpace.com was well on its way to becoming the most powerful entertainment marketing resource on the Web. And now, with over 60 million users who are overwhelmingly young, hip and media-savvy, the site is still the leader in the social-networking arena, allowing its members to meet and hobnob over pages they design and personalize themselves. MySpace occasionally analogizes itself as the online equivalent of a high-school locker, adorned with photos of the student’s friends and favorite celebrities. But the site has attracted much of its media buzz due to its success as a promotional powerhouse able to combine the information-age qualities of the Internet with old-fashioned grassroots publicity values. MySpace proved its worth to artists with its success in promoting new music. For any up-and-coming band, a MySpace page with tour dates that can be clicked directly into a user’s social calendar and a crowded fri
