Is my visual merchandising plan designed to attract customers and maximize sales?
Your location must have an eye-catching display if you want to maximize your visibility and, consequently, your sales. Most specialty leasing reps will want pre-approval of your display plans, so give them as much of a visual outline as possible (display plan-o-grams, photos, etc.). Get written approval. Also, if you’re bringing in a merchandising unit instead of being supplied one by the retail venue, center management will require photos/ detailed drawings of your set-up well in advance of opening day. Get a written O 8. Do I have synergistic retail neighbors? The retailers around you can help generate traffic for your location. For maximum sales, make sure your retail neighbors attract your best customers. 9. Is my training program in place? Don’t discount the importance of proper training! Create a printed manual that includes everything covered in a formal training session(s). In addition to standard training information, include contact info in case of emergencies, a copy of all
