Is my data being sold to or shared with Phorm and advertisers?
No. The service works on the basis of a closed system which only includes the ISP and Phorm. No personal data or browsing histories sold, shared or even stored. No data on user interests is passed to advertisers or any other party by Phorm. Phorm’s technology uses anonymised information on the URLs of some of the web pages viewed, keywords and search terms entered. As the system works on unidentifiable data the service can’t know who you are or where you’ve browsed. Plus users choose – they can switch the system off or on at any time.
Related Questions
- Another matter is that if the code is real-time critical, and it shares data with non-rt code, how much does it depend on that the shared data is being updated on time?
- who will produce and verify the data, and how can publishers and advertisers collaborate to yield actionable intelligence?
- Is my data being sold to or shared with Phorm and advertisers?
