Is more coca cola consumed in the developed world compared to the non-developed or emerging markets?
If the documentary film “The Cola Wars” is to be believed, the answer is “yes and no”. Coca Cola produces all kinds of stuff (sprite, everfresh juices etc.), but Coke is the most popular drink worldwide, having surpassed both coffee and water. Coca Cola’s sales in the developed world are spread over all their products. In emerging markets and the developing world, it’s just straight Coke. It’s clean, sterile, value-added water. And they sell a lot of it. Short answer: more Coke is consumed in the non-developed world.
