Is Microsoft Seeing the “Big Picture?
” Microsoft finally seems to have hit on an advertising campaign that people actually like. Oh, I knew one or two folks who thought the Seinfeld commercials were hilarious, but I (along with most of my friends) thought they fell flat. Given the popularity of his TV show, obviously there are a lot of people who appreciate Jerry’s brand of humor (and Bill Gates is apparently one of them) but somehow it just didn’t work for selling Windows. Meanwhile, the Mac guy was over there, flailing away at Vista, and even though he was obnoxious, he was also … well, funny. To Microsoft’s credit, it didn’t take them long to recognize their error and put out a bug fix – in the form of the “I’m a PC” campaign. The initial commercials, which hooked into the ever-popular “diversity” theme, were good, but the new wave of ads that are focused on Windows Photo Gallery are even better. It seems they finally sat down and thought about who their audience is. Not the “cool at any price” set – those are the on
