Is Media Math a services business or a technology business?
Proudly both. This market is a ridiculously dynamic one: over a dozen exchange entities ranging in sophistication from impression-level bidding to fairly manual UI processes, all focused on growing supply; third-party data sources that are transforming media properties into information marketplaces and blurring the line between media and audience; agencies, media companies, networks, publishers, and advertisers all trying to figure out their place in this new ecosystem. To innovate in this market requires having both the right tools and the expert practitioners that know how to design and use them. To us that meant building a platform that could integrate with all exchanges, provide turnkey campaign setup for our clients, deliver best-in-class optimization, and provide campaign reporting and insights. But when we started two years ago, there were no practitioners around to use and refine that platform. So we did it ourselves. It’s hard to imagine building a media trading platform witho
