Is McDonalds Actually Getting Healthy?
Is McDonald’s Actually Getting Healthy? Wednesday January 7, 2004 McDonald’s restaurants is attempting to revamp its image by launching a new campaign, starting in the NY/NJ/CT area. The campaign, called McDonald’s Real Life Choices, shows consumers how to order their McDonald’s menu items and stay on track, whether they’re watching calories, fat or carbohydrates. McDonald’s restaurants will showcase posters and brochures featuring information on McDonald’s Real Life Choices. McDonald’s worked with nutritionist and Pamela Smith, R.D., to develop the McDonald’s Real Life Choices initiative. Using guidelines from the American Heart Association, Food and Drug Administration and National Institutes of Health, among others, Smith assigned existing McDonald’s menu items into three McDonald’s Real Life Choices menu categories for customers “Watching Calories,” “Watching Fat,” and “Watching Carbohydrates.” “Eating at fast food restaurants is a part of real life for many but people often think
