Is McCann looking at any particular category as its preferred clients?
A. Joshi: We want to handle clients from a wide spectrum of businesses. Cars are one category that was missing in our portfolio. But now with General Motors, we have filled this vacuum. I personally believe that it is important for any successful agency to look at clients from across categories and maintain a balance among these categories.
A. Joshi: We want to handle clients from a wide spectrum of businesses. Cars are one category that was missing in our portfolio. But now with General Motors, we have filled this vacuum. I personally believe that it is important for any successful agency to look at clients from across categories and maintain a balance among these categories.”Around three years ago, we decided on this strategy that we would not run after new business, but would rather be known for the quality of our creative work.
