Is Manhattan Beachwear seeing more brands interested in licensing arrangements these days?
More so than ever, strategic brand licensing calls come into our offices every week. Brands are tightening their belts and cutting overhead, and licensing has a quick, direct impact to brand owners’ bottom lines with very little upfront investment. We are halfway through 2009. How is business so far this year? Despite losing some key retailers to liquidation, our business has remained strong. The e-commerce business is amazing. Any special plans for the Miami swim show? The Miami Swimwear Show is such a high-energy event, we will be seeing more retailers this year than we did last year. What is Manhattan Beachwear’s biggest opportunity right now? Our momentum is on the upward swing, we plan on taking full advantage of all the business opportunities out there right now. We are a stable, strong and long time player in the swimwear industry. What is the company’s biggest challenge? We have some customers that are struggling though this crazy retail environment, and it can be challenging t
