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Is lottery advertising targeted to the poor?

April 26, 2017Advertising lottery poor

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Is lottery advertising targeted to the poor?

1 Answer

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No. This would be both a bad business decision and a bad political decision. It’s a bad business decision to target marketing to a small portion of the population with the least disposable income and who are the least likely to buy the product. It’s a bad political decision as such a practice is almost certain to earn a lottery the wrath of the governor, the legislature, and the media.