Is location the most important factor in opening a fast food business?
No. Location is the most important factor. Fast food service revenue depends on two things: Ticket size and customer volume. Ticket size means how much the customer orders per visit. Volume is… well, number of customers coming to your shop. In the fast food business, you try to focus on volume. The menu and prices tend to be competitive in a specific geographic area. So the differentiating factor is location. Getting a location like in front of a school will do wonders for your business as opposed to having a good brand being located in the middle of nowhere. There is limited brand loyalty among fast food consumers. The purchases are small value and they tend to seek variety. Therefore, volume is the key which ties into your store location.
